"WHEN I NO LONGER CREATE ANYTHING, I'LL BE DONE FOR." COCO CHANEL
After I graduated from Rhodes University with a degree in journalism, I felt that I needed to add a little creativity to my skills set, so signed up to do a post-grad diploma in advertising and marketing. I launched my career in retail marketing at Nelson Mandela Square, (then called Sandton Square) and after four years, moved on to take up the position as marketing manager at Hyde Park Shopping Centre. Moving out of retail, I dived into the world of corporate PR & Marketing, heading up Consumer PR at Leo Burnett’s PR arm, MS&L. It was then time to go it alone. After having spent the last 12 years running my PR & Marketing business I now need to indulge my true passion and make my dream a reality. After much time spent locally and internationally exploring, searching, researching, learning, looking and experimenting I have conceptualized an offering that I am really passionate about, and I can’t wait to share with you.
My vision is to elevate gift wrapping to an art form that may be incorporated into all facets of one’s life. The symbolism is what’s important, even if the gift is modest. Going the extra mile to wrap a gift transforms the experience, and the effort is evident. The recipient feels special and the gift seems more exciting, no matter what it is.
Gift wrapping as an art represents friendship, respect and gratitude. The Gift Wrap Studio now has wings and is ready to fly. It is the culmination of a life-long dream to have a business that feeds my creative spirit, where I can use this form of self-expression to create, share and inspire.